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Marketing Exec Leads Internet Site Panel in Discussing Price Transparency
Price negotiation for most consumers is often described as one of the most arduous parts of the purchase process, according to Joel Ewanick, managing partner of Global Automotive Systems, Inc. The...
View ArticleThird-Party Auto Website Executives Offer Insight on Business Models
Third-party automotive website executives offered their observations about vehicle price transparency during a panel discussion at the October J.D. Power Automotive Marketing Roundtable (AMR) in Las...
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